1.
[ Work ]
Ginebra
Art Direction, Visual Identity
Guadalajara, México.
7/2025
A.
[ Selected ]
1.
[ Selected ]
Overview
An ongoing creative collaboration with Ginebra Joyería, shaping a cohesive and evolving visual direction. An evolution that led to the brand being featured in British Vogue, April 2026. The project centered on the development of a reidentity that moved beyond isolated outputs, bringing together campaign concepts, graphic design, and a continuous series of visual assets into a unified, living system.
The work extended across photography, illustrations, and editorial design, combining precision with restraint to explore a more considered visual language one that allows the brand to be felt rather than over-defined.
Collaborators
Creative Direction — Montserrat Alvarez
Production — Set Productions
1.
[ Work ]
Ginebra
Art Direction, Visual Identity
Guadalajara, México.
7/2025
1.
[ Selected ]
Overview
An ongoing creative collaboration with Ginebra Joyería, shaping a cohesive and evolving visual direction. An evolution that led to the brand being featured in British Vogue, April 2026. The project centered on the development of a reidentity that moved beyond isolated outputs, bringing together campaign concepts, graphic design, and a continuous series of visual assets into a unified, living system.
The work extended across photography, illustrations, and editorial design, combining precision with restraint to explore a more considered visual language one that allows the brand to be felt rather than over-defined.
Collaborators
Creative Direction — Montserrat Alvarez
Production — Set Productions






