1.

[ Work ]

Ginebra

Art Direction, Visual Identity

Guadalajara, México.

7/2025

A.

[ Selected ]

1.

[ Selected ]

Overview

An ongoing creative collaboration with Ginebra Joyería, shaping a cohesive and evolving visual direction. An evolution that led to the brand being featured in British Vogue, April 2026. The project centered on the development of a reidentity that moved beyond isolated outputs, bringing together campaign concepts, graphic design, and a continuous series of visual assets into a unified, living system.

The work extended across photography, illustrations, and editorial design, combining precision with restraint to explore a more considered visual language one that allows the brand to be felt rather than over-defined.

Collaborators

Creative Direction — Montserrat Alvarez
Production — Set Productions

1.

[ Work ]

Ginebra

Art Direction, Visual Identity

Guadalajara, México.

7/2025

1.

[ Selected ]

Overview

An ongoing creative collaboration with Ginebra Joyería, shaping a cohesive and evolving visual direction. An evolution that led to the brand being featured in British Vogue, April 2026. The project centered on the development of a reidentity that moved beyond isolated outputs, bringing together campaign concepts, graphic design, and a continuous series of visual assets into a unified, living system.

The work extended across photography, illustrations, and editorial design, combining precision with restraint to explore a more considered visual language one that allows the brand to be felt rather than over-defined.

Collaborators

Creative Direction — Montserrat Alvarez
Production — Set Productions